Home » Using the REALTOR® Trademark
A REALTOR® is a member of the National Association of REALTORS®. The term REALTOR® should never be used as a substitute for “real estate agent.”
The REALTOR® marks let people know that you are more than just a real estate practitioner: you adhere to a strict Code of Ethics that protects clients, the public, and other real estate agents.
The term REALTOR® is not only a trademark owned by NAR and protected by federal law; it’s a valuable membership benefit that distinguishes members from other real estate licensees.
It is important to use NAR’s membership marks—including the REALTOR® logo and the terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®—correctly and according to the rules outlined in the Membership Marks Manual.